Royal wedding tops Google's list

Royal wedding tops Google's list

Royal wedding tops Google's Zeitgeist 2011 search list

In 2011, Britons were keen to find out how to wallpaper and all about the latest fitness craze Zumba.

That's according to Google's annual Zeitgeist - a look back at the most popular search terms of the year.

The royal wedding topped the list of "fastest rising" search terms, with Apple's yet-to-be-released iPhone 5 coming in second place.

The most intriguing list was the "what is" top 10, with a diverse set of queries including "what is scampi".

Nephrops

Interest in scampi has gone up by over 80% over the year but David Jarrad, director of the Shellfish Association of Great Britain, is at a loss to say why.

"I'm quite surprised. It has been a traditional pub grub for many decades and it remains the UK's most popular and valuable shellfish by a long way," he said.

But he could not explain why interest had spiked so much this year.

He could, however, offer an explanation of what scampi is for those who have not yet Googled it.

"Scampi is the tail of a Nephrops, also known as a Dublin Bay prawn or Norwegian lobster," he said.

Deputy Prime Minister Nick Clegg will be heartened to know that the British public, despite voting against AV (Alternative Vote) in a referendum, did want to know more about it. It topped the "what is" list.

Royal wedding tops Google's list