Apple's Grand Central Opening: Tech Weekly
NEW YORK (TheStreet) -- Apple(AAPL_) threw open the doors of its eagerly anticipated store in Grand Central station on Friday, a vast 23,000-square-foot goliath nestled in the balconies of the world-famous transport hub.
Overlooking Grand Central's main concourse, the store is located in the station's East and North East balconies, accessible via one of the building's majestic staircases.
Compared to the huge glass cube that adorns the entrance to Apple's fifth avenue store in Manhattan, the company opted for a more subdued aesthetic at Grand Central, carefully blending its store into one of the city's most iconic locations.
Staffed by 315 Apple employees, the store has also been designed to meet the needs of time-constrained customers who may be rushing to catch trains. The Grand Central location, for example, is Apple's first to offer 15-minute "Express Workshops" on the tech giant's gadgets. There's also a special retail station that allows shoppers to pick up products that they purchased in advance.
Apple's Grand Central Opening: Tech Weekly
No comments:
Post a Comment